As part of the new construction of the WOW in Huma Center the creative agency and the corporate Idetity has adapted to the new style. Just like the interior, the styling elements are held in strong red in combination with anthracite and white. The logo was applied to an Asian touch with Asian characters, but without exaggeration. In contrast, there is a clear rectilinear sans-serif typeface.
In addition, Icons help the guest to quickly find their way around the tables and awards.
WOW - asian finest cooking
Logoredesign, Konzeptentwicklung, Icons, Speisekarte, Visitenkarte, Gutscheine, Wandgestaltungen, Preisauszeichnungen