Client: The Catch 
Location: Vorgartenmarkt Stand 17, 1020 Vienna
Year: 2023
Website: thecatch.at
Category: Brand Design

At "The Catch" in Vienna’s Vorgartenmarkt, Derenko created a brand design that captures the soul of street food through vibrant visuals and clever messaging. This new Poké restaurant stands out with quirky sea creature illustrations, punchy taglines like “You are what you eat – a good Catch,” and a cohesive identity that spans interior, print, and digital.

Design highlights include white wooden swings for seating, jellyfish-inspired pendant lights, and a mix of bold colors reminiscent of Portugal, Greece, and the Mediterranean coast. The playful maritime theme extends through the entire brand experience.

From flat-style illustrations and strong color contrasts to custom typography, every element of the brand reinforces its youthful, fun-loving character. The cohesive design extends across all touchpoints—from façade to screens and packaging—ensuring a consistent and memorable brand presence.

The Catch exemplifies modern brand design: fresh, cheeky, and immersive. A complete concept where food, space, and identity form one seamless story.