Client: Bojito Bar
Location: Köllnerhofgasse 3, 1010 Vienna
Year: 2025
Category: Brand Design

Right in the heart of Vienna’s first district lies BOJITO Bar — a South American cocktail bar where drinks and atmosphere blend seamlessly. The goal wasn’t to reinvent the storytelling, corporate identity, or corporate design, but rather to develop them from the space itself.

The space already spoke for BOJITO: floral ceiling paintings, bold and expressive, crafted by hand. Not mere ornamentation – but an opening scene that we were invited to continue. More than just decoration – a story waiting to unfold.

We picked up this visual language and translated it into a brand identity that works visually, verbally, and atmospherically:

A logo inspired by the forms of the ceiling art – rhythmic and full of life.

Tones ranging from terracotta to cocoa that convey warmth and depth. A typeface that remains classy – because the ceiling is already loud enough. The design of all brand materials: a drink menu worthy of the versatile cocktails – featuring a premium leather cover with blind embossing. Moody low-key photography and a lively social media aesthetic. BOJITO isn’t meant to look like a brand. It’s meant to feel like a place that’s always been there.

BOJITO is an example of how we develop brands at Derenko: not to make them visible, but to make them tangible. Because brands aren’t just ideas. Brands are spaces that stay with you.