Client: Hotel Winzer 
Location: Kogl 66, 4880 St. Georgen im Attergau
Year: 2025
Website: hotel-winzer.at
Category: Branding

When togetherness takes shape

Hotel Winzer is an adults-only retreat in the Attergau region – a place dedicated to tranquility, togetherness, and refined intimacy. For the comprehensive brand relaunch, we developed a new identity that conveys exactly this feeling: sensual, calm, and confidently modern.

Our goal was to translate the emotional depth of the hotel into a clear, aesthetic brand experience. We created the corporate design, logo, and brand voice, guided by one key question: how can intimacy, design, and relaxation coexist within one brand – without clichés, yet with palpable authenticity?

The new visual identity focuses on timeless elegance. Deep purple and warm yellow create an atmosphere between warmth and restraint, reflecting the defined low-key photography style – always touched by a hint of the golden hour – and transforming it into a soft, almost cinematic look. Natural textures and a refined, minimal typography emphasize the calm and sensual essence of the concept.

Linguistically, the branding remains subtle and poetic – almost whispering. The new tone fosters closeness, evokes intimacy, and invites guests to experience each moment consciously. Together with architecture, interior design, and visual communication, it forms a brand presence that feels genuine rather than staged.

The result is a brand that moves, lingers, and stays in memory – a place for two that says more than words ever could.