Client: High Life Reisen 
Location: Am Garnmarkt, Im Buch 1, 6840 Götzis / am Airport, Flughafenstr. 11, 9423 Altenrhein
Year: 2025
Website: highlife.at
Category: Brand Design

High Life Reisen has long been one of the established travel providers in the DACH region. However, the brand had reached a point where it needed to reposition itself: more contemporary, clearer, more premium – without losing its familiar character. Our task was to develop a redesign that would bring High Life Reisen visually and strategically into the present and sharpen its profile.

At the heart of the project was the question of how the feeling of travel – anticipation, lightness, and freedom – can be translated into a cohesive brand experience. We created a visual identity that conveys calm, clarity, and quality while placing stronger emphasis on emotion. The new typography, refined color palette, and atmospheric imagery form a brand that inspires trust and evokes a desire to explore.

The messaging was also restructured – more precise, minimal, and aligned with the needs of modern travelers.

The result is a brand identity that seamlessly spans all touchpoints – from ads and catalogs to airport signage, digital interfaces, and retail design. Today, High Life Reisen appears more modern and consistent: a brand that not only promotes destinations, but also meets people at their personal moment of departure.