Client: Kolarik im Prater
Location: Waldsteingartenstraße, Prater 128a, 1020 Vienna
Year: 2021
Website: kolarik.at
Category: Brand Design

Brand Relaunch for
Luftburg in Vienna’s Prater

As part of the comprehensive redesign of Kolarik's Luftburg in Vienna’s famous Prater, Derenko was also entrusted with the complete revamp of the brand identity. The new branding now reflects the venue’s core values of sustainability, regional quality, and organic excellence – both visually and conceptually. Just like the updated interior, the new design language moves away from loud, colorful imagery towards a more elegant and timeless aesthetic.

The modernized corporate identity presents itself in a clear and premium look. The logo was reinterpreted and aligned with the visual style of the Kolarik family’s other sub-brands: Praterfee, Urban Lodge, and Himmelreich. A key design feature is the use of isolated objects and illustrations that express the world of Kolarik in a playful way – complemented by cheerful watercolor textures and natural tones, inspired by Viennese park life, nature and everyday guests.

Derenko developed a flexible, modular design system that adapts effortlessly across print and digital media – from menus to signage and online applications. The result is a lively, characterful brand experience that invites guests into a world of authenticity, warmth, and quality.