Derenko specializes in hotels, gastronomy, restaurants, cafés, bars, hotels, resorts and tourism brands. Our strength lies in combining interior architecture and brand design — ideal for brands that think about space, atmosphere and identity holistically.

Corporate design mainly refers to visual design, such as logo, colors and typography. Brand design goes further: it also includes brand strategy, attitude, storytelling, tone of voice and the translation of the brand into space, experience and communication. Derenko develops brands strategically and emotionally — not just visually.

Yes. Derenko develops naming, claims, brand strategy, brand architecture and positioning as the foundation of every brand design process. Especially in the hospitality sector, we make sure that names and narratives are sustainable in the long term, emotionally engaging and internationally applicable.

A typical brand design project includes:

- Analysis and positioning
- Brand strategy and concept
- Naming and visual identity
- Brand design system
- Implementation in space, print and digital media

The process is clearly structured, but always individually tailored to the brand, target group and market.

Yes — this is one of Derenko’s greatest added values.
We develop brand identity and spatial concepts as one cohesive whole. Colors, materials, typography, lighting, graphics and atmosphere all follow one shared idea.

Yes. Derenko supports both rebrandings and gentle brand evolutions. The goal is to sharpen what already exists without losing the brand’s identity — especially important for established hotels and restaurants.

Derenko thinks of brands spatially, strategically and emotionally.
The combination of interior architecture and brand design enables brands that do not only communicate, but become truly tangible — from the first online contact to the physical space.