Client: Boxwood – The Art of Steak
Location: Grashofgasse 1, 1010 Wien
Year: 2025
Website: boxwood.at
Category: Brand Design
 

Creative Restaurant Branding

A steak is not just a piece of meat. It is craftsmanship, precision, indulgence—and in the case of Boxwood, a performance at the highest level. From the very beginning, one thing was clear: this restaurant sees steak as an art form. A mindset that isn’t confined to the plate, but should be tangible in every detail.

The logo as sculpture
The logo appears like a finely crafted typographic sculpture. Minimalistic, elegant, and precisely composed, it condenses Boxwood’s ethos into a powerful visual statement. Every line, every cut follows the principle of clarity—a graphic counterpart to the preparation of the perfect steak. The claim “The Art of Steak” is not merely accompanied by the design—it is extended and reinforced through its visual language. 

Imagery with attitude
The visual imagery is not an afterthought, but an essential part of the overall artistic concept. Cuts of meat are staged like sculptures—powerful, purist, and with deep respect for the material. Dark textures, carefully directed lighting, and clear compositions result in photographs that go beyond depiction—they become expression. They speak of reduction and refinement, of a world where every detail carries weight.

A branding like a curated experience
From the menu to digital touchpoints and the entire visual communication, this attitude is carried through with consistency. Boxwood presents itself as a place where you don’t just dine—you become part of a curated experience. The branding becomes a stage where the theme of steak is redefined: reduced, powerful, and unmistakable.

The essence
Boxwood is more than a restaurant. It is a statement for the art of culinary excellence. And the brand design by Derenko translates this ethos into a visual identity that conveys attitude, creates recognition, and provides space for staging and storytellin