Client: Hotel Berghof
Location: Alpendorf 1,  St. Johann im Pongau, Salzburg
Year: 2024
Webseite: hotel-berghof.com
Category: Brand Design

Hotel Branding – Naturally Beautiful

or the family-run Hotel Berghof in the Pongau region near Salzburg, we created a brand identity that captures the hotel’s genuine warmth and authenticity. The goal was clear: to visually and verbally reflect the unique mix of breathtaking mountain scenery, relaxing wellness, and heartfelt hospitality.

A Holistic Brand Experience
Our branding concept distills the essence of Hotel Berghof – its welcoming atmosphere, strong traditions, and deep connection to nature. From the first digital impression on the website to arrival on-site, the design reflects the personal character of the house. Warm earthy tones and natural textures, inspired by the surrounding landscape – from the colors of a mountain sunset to the rugged greys of alpine rock – create a harmonious visual language.

Branding That Connects Emotionally
Clear, balanced, elegant, yet grounded – the Hotel Berghof expresses what makes it truly special in every detail: a place to feel at home, to arrive and unwind. The branding brings the essence of the location and the soul of the house into visual form. It appeals to guests who value authenticity and depth – a branding designed to resonate. A branding made for Hotel Berghof.