Client: Aida
Location: Vienna International Airport (Terminal 1), Anichstraße 44, 6020 Innsbruck
Year: 2019, 2021
Webseite: aida.at
Category: Gastronomie
With a deep understanding of brand heritage and contemporary interior design, Derenko had the pleasure of designing two new locations for the iconic AIDA pastry shop: one in Terminal 1 at Vienna Airport, and the other in the heart of Innsbruck. Both projects demonstrate how AIDA’s unmistakable design language – defined by its signature AIDA pink – can be seamlessly adapted to different spatial environments without losing brand recognition.
Derenko developed tailor-made interior concepts for both locations that not only preserve the core visual identity of the AIDA brand but also thoughtfully adapt it to each unique setting. The result is a cohesive and modern design that merges tradition, functionality, and brand personality – whether in the dynamic surroundings of an international airport or the alpine charm of downtown Innsbruck.
