Client: Juice Factory 
Location: Schottengasse 4, 1010 wien
Year: 2022
Website: juicefactory.at
Category: Gastronomy

After a decade at its popular location near the University of Vienna, the Juice Factory at Schottentor underwent a comprehensive fresh-up. Derenko’s challenge was to revitalize the store within a record-breaking renovation period of just three weeks. The result is a modernized gastronomy concept that both strengthens the brand's visual identity and significantly increases on-site operational efficiency.

The planning phase focused on perfecting internal workflows. The central workspace was completely redesigned with ergonomic considerations to speed up the preparation of the popular juices and ensure an even smoother service for guests. The furniture also received a contemporary update, fitting perfectly into the compact spatial structure.

In terms of color, the interior remains true to the striking corporate identity: the brand's characteristic pink continues to serve as a strong accent. This color palette was complemented by a natural design concept featuring plenty of greenery in the form of real plants and the presentation of fresh fruit in baskets. Derenko has created a space that radiates freshness and energy, marking the start of a new chapter in the brand's history just in time for its tenth anniversary.