Client: Fish’Inn Zell – Hotel
Location: Seegasse 5, 5700 Zell am See, Salzburg
Year: 2024
Website: fishinnzell.com
Category: Brand Design
Contemporary Hotel Branding with Character
For the family-run Fish’Inn Zell am See, Derenko created a brand identity that elegantly merges tradition and modernity. The logo design combines a sleek serif font with handwritten accents – a visual fusion of warmth, energy, and identity.
With playful copy and emotional storytelling – from “Hecht Hot” to “F(r)ische Ideen” – the brand speaks to a design-conscious, youthful audience. This fresh identity stands out in the market, adding charm and memorability.
Natural colors and illustrative design elements bring the surrounding landscape indoors. Inspired by forests, meadows, and golden reflections on the lake, these themes run through the materials, textures, print and digital design – from signage to social media presence.
With this holistic brand concept, Derenko positions Fish’Inn as a modern retreat with a personal touch.
Strategic Brand Management
This project represents a comprehensive strategic repositioning of the Fish’Inn Zell brand. By integrating SEO-optimized content across all digital touchpoints – from the website and social media channels to online reviews – we significantly increased online visibility and brand awareness.
Our actions are designed to continuously expand reach and enhance engagement with the target audience.
We call it trout-standing!
