Client: Moarhof in Grünbach
Location: Grünbach 13, 4623 Gunskirchen
Year: 2024
Website: moar-in-gruenbach.at
Category: Brand Design
 

Nestled in the idyllic countryside just minutes from Wels, the historic four-sided farmstead of the Biringer family embodies tradition, craftsmanship, and warm hospitality. The name "Moar in Grünbach" originates from the estate’s historical house name, "Mayrgut," which is widely recognized in the region.

Carefully renovated with great attention to detail, the Moarhof offers a charming setting for a variety of events, including weddings, corporate gatherings, and family celebrations. Under the dedicated management of the Biringer family, the estate seamlessly blends rustic charm with modern elegance.

The branding concept we developed establishes a cohesive and inviting brand world—natural, sophisticated, and contemporary. Here, people come together to celebrate, love, and indulge in life’s finest moments.

Visual Identity – Natural, High-Quality, and Inviting
Earthy tones such as cream, taupe, and soft green reflect the Moarhof’s natural surroundings. Premium materials like solid wood, textured paper, and refined embossing highlight the estate’s artisanal craftsmanship and exclusivity.

Logo & Typography – A Distinctive Presence​​​​​​​
A finely illustrated emblem of the farmstead serves as the visual anchor of the brand, ensuring strong recognition. The combination of a classic serif font with a contemporary secondary typeface creates an elegant yet modern aesthetic.

A Holistic Brand Experience​​​​​​​
​​​​​​​The new branding extends across all touchpoints, from menus and event décor to digital channels, creating a seamlessly unified and recognizable visual identity. With its refined design and authentic storytelling, the Moarhof’s new branding positions it as a premium destination for events and culinary excellence—preserving its heritage while embracing a timeless, modern elegance.